From YouTube.com user: Blendtec


"Will it Blend? That is the question!" says the vapid smile of Tom Dickson at the beginning of each episode of "Will it Blend?" and then, you're off to a magical land where every substance is malleable, where any substance (handfulls of marbles, cans of coke, rake handles) can and will be turned into inedible milkshakes inside of the BlendTec unecessarily-strong blender. Make sure to securly fasten your jaw to your face because Mr. Dickson will knock it off like a dinner plate full of peas and subsequently blend it in his crazy blender contraption.

But oohhhh the irony! ohh the weirdness! Why of all things in the video above did the blendtec crew decide to blend 24 credit cards? Well the short answer is the one that Dickson's bottle-blonde and seemingly terrified (possibly by threat of blending) wife gives us "we just got out of debt!" Okay, sure. Cute. Aww they just got out of debt. Whether you believe it or not the fact remains that there are several credit cards being blended in a video on YouTube that, to my knowledge, is the first popular series of commercials on the internet.

I mean, look at it. Yeah those blenders are craaaaazyyy, but who needs to seriously blend a Turkey dinner? These YouTube videos are the cleverest use of Viral Marketing that I have ever seen in my entire life. No one, before these videos came out, wanted to actually blend his or her cute kitten in a blender and "drink it all up." Now? I'm not so sure. He or She could actually do that.

the irony of this video lies in the credit card. Perhaps its a joke to blendtec, or not. Its more likely a metaphor that speaks to my penchant for being a little too liberal with my Marxist criticism: while the credit cards are blended into a papery, plasticky oblivion so, in turn, is the debt that Tom and His wife had because us YouTubers are being marketed to. Is this the death of the rent-free internet? In the future, will we be able to ignore annoying ads that beg us to shoot the ducks and win a ringtone? Will entertainment, or even art, be indistinguishable from advertisements? Meh, probably.

But next time you're at a department store and you're looking back and forth between the home appliance section and the rake section I hope you'll think twice about dropping that dough.

Cap'n Guthrie: over and out

Labels: advertisements, Blenders, blendtec, cap'n guthrie, credit cards