The Invisible Engine guys may just be the most inconsistent of the talented video-comedy teams out there. Some of their videos leave us scratching our heads, others seem to have been made for a small audience of insiders in on their joke.
This one is a cute parody of a TV commercial for a breakfast cereal. But luckily the joke can be understood universally. Too bad it flops badly at the end with a completely meaningless ending.
Since the humor in both the original TV commercial and in this video is that negative things don't seem to happen to this guy because he never hears them, shouldn't the shooter have shot (at) our happily chewing friend before joining him? The he joins him with some of that great crunchy cereal when his rifle of no use on him, or something of the like? ... Just a thought.
Enjoy the video and it's dark humor. But beware of the violent, bloody scenes).