From YouTube.com user: CBS

If you've been on YouTube at all the past month, you've seen the number of videos from CBS that have hit the scene. You've even seen a number of videos from CBS posted on this site. CBS started posting videos to YouTube on October 18th, and their videos are all over the most viewed pages in their categories.

In my email yesterday, I learned just how much of a force on YouTube CBS has become since the network began posting clips from various shows including NCIS, The Late Show with David Letterman and The Late Late Show with Craig Ferguson. This press release stated that the three hundred clips CBS has posted in the past month have had almost thirty million views. Furthermore, over twenty thousand YouTube users have subscribed to the CBS channel on YouTube since its launch. The people are watching, and they are watching in a very big way. The viewership of some of these shows has even increased a small amount since the videos hit YouTube.

YouTube has always been shown as a way to reach the public. The video site has also always been seen as a site for the little guy to get their message out there. It doesn't matter what that message is. It could be good or bad. It could be complete crap. The point is that the message is out there. Once the message is out there, it is for the public to decide what they think about it.

The site isn't about the mainstream. YouTube is a site for the user to create something and reach the viewing public. However, now the big guy is coming in. CBS finding such great success will probably lead to others coming in with more videos. I see a small number from NBC, but that number could grow as more success is found. Will the big guys coming in now change the purpose of YouTube? Only time will tell.

The video above is what CBS says is their most viewed video since they began posting their content on YouTube. It is a short scene from CBS hit series, NCIS. Who doesn't love a little cat fight now and then?

Labels: avalos, CBS, entertainment